The Largest School Parties of the 2008 NCAA^® Men's Final Four^®, Hosted by the NCAA and Managed by PrimeSport, will be a Slam Dunk in San Antonio

PrimeSport is the Official Ticket and Hospitality Package Provider of the NCAA Men's Final Four

LOS ANGELES, CA., (April 2, 2008) - PrimeSport, a Sports Travel and Event Management company and the Official Ticket and Hospitality Package Provider for the 2008 NCAA Men's Final Four to be held April 5^th and 7^th at the Alamodome in San Antonio, Texas, will host the two largest school parties in the city. Over 10,000 guests will gather for the two-hour pregame Official School Experience parties for each of the four individual schools - the University of Kansas, the University of Memphis, the University of North Carolina, Chapel Hill, and the University of California, Los Angeles (UCLA). The events will take place in the Henry B. Gonzales Convention Center, centrally located near NCAA Hoop City^® refreshed by Coca-Cola^®, The Big Dance^® and the Alamodome.

The NCAA expanded its relationship this year with PrimeSport to offer the newly established Official School Hospitality Programs for the 2008 Men's Final Four, in addition to a first-time offering of the Official Fan and Elite Hospitality at the four regional tournament sites for the 2008 Division I Men's Basketball Championship.

Through the NCAA's new Official School Hospitality Program, PrimeSport, a RazorGator Company, will provide the four schools participating in the 2008 NCAA Men's Final Four on Saturday, and the two final schools on Monday, with turn-key hospitality to entertain fans, alumni and other groups associated with each institution. Each event will include a standard hospitality and themed package that can be further customized as desired by each individual school according to their unique needs to create the ultimate celebration.

As the Official Ticket and Hospitality Package Provider for the Men's Final Four, PrimeSport also will deliver two different package levels for fans, corporations and other groups, both of which can be customized to include tickets, hospitality, hotel accommodations, transportation, planning, catering, sales, entertainment, décor and other event management needs. Those levels are:

The Fan Experience - An exciting sports environment centered around a regulation-size basketball court, with interactive basketball activities, a pregame menu and beverages, cash bar and souvenir credentials. Guests can view broadcast coverage on multiple plasma screen televisions, enjoy on-court stunts and performances, and have the opportunity to meet NCAA coaches.

The Elite Experience - An area that takes fans to the next level of hospitality with live entertainment lounges, meet-and-greets with basketball legends, gourmet food stations, an open bar, and parking options. ELITE guests also have the option to upgrade their experience by securing a private area within the event, and will have full access to the FAN Experience as well.

"The NCAA Men's Final Four is a premier sporting event and we want to continue to provide our membership, as well as fans, businesses and other groups, with a first-class hospitality experience and give them peace of mind that the tickets they have are legitimate," said Greg Shaheen, Senior Vice President for basketball and business strategies for the NCAA.

For further information regarding the 2008 NCAA's Men's Final Four Hospitality packages, fans can visit http://ncaa.com/hospitality, or call PrimeSport at 800.591.9198.

PrimeSport, a RazorGator Company, is the leading Sports Travel and Event Management company in the sports and entertainment markets. PrimeSport offers Hard-To-Get^sm tickets, corporate and fan travel packages, corporate hospitality and ticket exchanges for corporations, professional sports teams and fans. To purchase NCAA packages or for more information, visit http://www.primesport.com or call 1-800-591-9198.

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T, Coca-Cola and Pontiac-and the following elite companies as official Corporate Partners-DiGiorno, Enterprise, The Hartford, Lowe's, Sheraton and State Farm.