PrimeSport Hosts the Ultimate Fan Experience at the 94^th Annual Rose Bowl Game^®

Official Rose Bowl^® Fan Travel and Hospitality Village Partner

LOS ANGELES, November 27, 2007-PrimeSport, the leader in Sports Travel and Event Management, is the Official Rose Bowl Travel Partner for the Tournament of Roses^® and the Official Hospitality Village Partner, offering fans the ultimate game-day experience at the 94^th Annual Rose Bowl Game. In the second year of their multi-year strategic partnership, PrimeSport's commitment to the Granddaddy of Them All^® focuses on providing everything fans and corporations need to turn their favorite sports event into a lifetime memory. This includes Hard-To-Getsm tickets, hotel and travel packages, concierge, and game day parties and corporate hospitality.

The five-acre Official Hospitality Village, located adjacent to Rose Bowl Stadium, will include a multi-tiered hospitality program for fans and corporate hospitality groups alike. The three hour pregame party will feature food stations, an open bar, live entertainment, live interviews and chalk talks with legendary football players and coaches and interactive football activities in the Tailgate Area of the Village and EA Sports will host their college football videogame championship.

"The Tournament of Roses is excited to have PrimeSport as our Official Fan Travel and Official Hospitality Village Partner again this year, said Mitch Dorger, Chief Executive Officer of the Tournament of Roses. "We were very pleased with their expertise and flawless execution, as well as their reputation throughout the sports world. Entrusting PrimeSport with this important event helps us ensure that our guests and sponsor partners will enjoy a Rose Bowl experience that will be of the highest quality and fully-reflective of the Tournament of Roses tradition and pageantry."

The Tournament of Roses relationship with PrimeSport, sealed at the 2007 Rose Bowl, after the two organizations worked together for the first time the previous year, marked the first time in history that a single strategic partner had been selected to deliver a comprehensive program featuring tickets, travel and hospitality services.

"There is so much tradition in the Tournament of Roses and the Rose Bowl Game. PrimeSport is proud to have become part of this history and tradition for the 3^rd year," says Jeff Lapin, Chief Executive Officer of PrimeSport. "We are committed to further enhancing the Rose Bowl brand by ensuring fans, sponsors and guests have the most positive and exciting experience possible."

This year's Official Rose Bowl Corporate Hospitality Village has been designed as an all-inclusive pregame party offering guests a choice of two unique event experiences:

• For individuals and small groups wanting to be in the midst of the Official excitement, The PrimeSport Tent is a shared tent with reserved tables, lounge seating, a wide variety of catered menu selections and open bar.
• For corporations or groups of 50 or more, requiring an exclusive and Private Tent that allows for customization and corporate branding. Private Tents include festive décor packages with options to upgrade, executive private restrooms, exclusive catered menus and premium bar options.
• All hospitality guests have access to the Tailgate Area- a central gathering place in the heart of the village, sporting interactive football games, an all-inclusive offering of "grab-and-go" street fair food selections and beverage stations. This central area has live entertainment, a true to life tailgate experience and interaction with football celebrities and coaches socializing in this centralized area.

As the Official Fan Travel Partner for the Rose Bowl Game, PrimeSport will deliver travel and hospitality services to fans, corporations, and sponsors. These exclusive and customized packages include a game ticket, hotel accommodations, ground transportation to and from the game, 24 hour on-site concierge services and credential passes offering entrance into the all-inclusive Official Rose Bowl Hospitality Village. All Rose Bowl travel packages are backed by PrimeSport's 100% satisfaction guaranteed policy and Five-Star Customer Service Program.

The 119^th Rose Parade^® themed Passport to the World's Celebrations will take place Tuesday, Jan. 1, 2008 at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands from throughout the world. Following the Rose Parade, at 2 p.m. (PST), the 94th Rose Bowl Game presented by Citi, will feature an exciting match-up between two championship teams, once again showcasing the best of collegiate football. For additional information on Tournament of Roses, visit the official website at www.tournamentofroses.com.

PrimeSport, a RazorGator Company, is the leading Sports Travel and Event Management company in the sports and entertainment markets. PrimeSport offers Hard-To-Get^sm tickets, corporate and fan travel packages, corporate hospitality and ticket exchanges for corporations, professional sports teams and fans. Longstanding corporate clients include American Express, Chevron Texaco, Microsoft, General Electric, The Hartford and Comcast. PrimeSport's official partnerships with professional sports organizations including the San Francisco 49ers, Philadelphia Eagles, Carolina Panthers, Oakland Raiders, St. Louis Rams, Seattle Seahawks, Minnesota Vikings, the NCAA^® and The National Finals Rodeo. RazorGator Interactive Group, which operates PrimeSport and RazorGator.com, is a privately-held company headquartered in Los Angeles, California with offices in Phoenix, Atlanta, Dallas and India. For more information, visit www.primesport.com or call 1-800-591-9198.