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ATLANTA - PrimeSport, the Official Ticket and Hospitality Provider of the NCAA, will manage the official NCAA Ticket Exchange, the only 100% guaranteed, NCAA-approved secondary ticket marketplace that allows fans to buy and sell NCAA Tournament tickets with other fans.
Ticket holders who are unable to attend a game or find their team eliminated, have a place to safely sell their tickets, and the buyer can be assured that the tickets are authentic and guaranteed. PrimeSport verifies each ticket before the listing is posted to the NCAA Ticket Exchange. When the ticket it sold, it is digitally transferred to the new owner in a matter of minutes, eliminating the risk of counterfeit tickets as well as shipping and wait times.
At the stadium, ushers will swipe the credit card used to purchase the tickets to verify identity and ownership. A ticket locator will then be printed, directing fans to their seats. Flash Seats® representatives will be on-site to assist fans who need assistance.
NCAA, Final Four, March Madness, NCAA Championships, NCAA Ticket Exchange, and The NCAA Experience are trademarks owned or licensed by the NCAA. All other licenses or trademarks are property of their respective holders.
What does my ticket include?
Your favorites can be accessed in the PRIMESPORT menu:
mon–fri: 9am — 7pm est
sat-sun: 10am — 5pm est
Login with your PRIMESPORT username and password that you used previously to register.
Create an Account
Create a PRIMESPORT account to buy and sell tickets and to check your order status.
Enter your PRIMESPORT username (email address) that you used to register. We’ll send you an email with a link to reset your password.
If you still need help, contact PRIMESPORT Customer Support.
Our customer support team is also available 7 days a week via phone:
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